Sales management : Analysis and decision making / by Thomas N. Ingram, Raymond W. LaForge, Ramon A. Avila, Charles H. Schwepker, Jr., and Michael R. Williams

By:

Ingram, Thomas N., author

Material type: Text

TextPublication details: New York : Routledge, c2024Edition: Eleventh editionDescription: xviii, 350 pages : color illustrations ; 25 centimetersContent type:

rdacontent

ISBN:

978-1-03-242635-8

DDC classification:

BCir. 658.8/1 Sa326 Eleventh edition

Contents:

1. Describing the personal selling function. -- 2. Defining the strategic role of the sales function. -- 3. Developing the salesforce. -- 4. Directing the salesforce. -- 5. Determining the salesforce effectiveness and performance.

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Holdings
Item type	Home library	Call number	Status	Date due	Barcode
Bansalan Circulation1	UM Bansalan College LIC	BCir. 658.8/1 Sa326 2024 (Browse shelf(Opens below))	Available		9382

Includes index.

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