Services marketing / by Aashima Mittal and Ayushi Sethi

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Material type: Text

TextPublication details: New Delhi : Nisha Scientific, c2023Description: vii, 292 pages : illustrations ; 22 centimetersContent type:

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Contents:

1. The emergence of service economy. -- 2. Marketing matrix. -- 3. Services markerting matrix. -- 4. Service buying behavior. -- 5. Service quality.

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Holdings
Item type	Home library	Call number	Status	Date due	Barcode
Bansalan Circulation1	UM Bansalan College LIC	BCir. 658 M6977s 2023 (Browse shelf(Opens below))	Available		9280

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Previous	BCir. 658 H195m 1998 Management concepts & practices/	BCir. 658 In891i 1992 Introduction to business: The economy and you/	BCir. 658 M3116 1991 Managing with people in mind	BCir. 658 M6977s 2023 Services marketing /	BCir. 658 Sch287 1997 Management/	BCir. 658 Sch28i 2010 Introduction to management/	BCir. 658 Sch44s 1995 Service operations management/	Next

Includes bibliographical references and index.

1. The emergence of service economy. -- 2. Marketing matrix. -- 3. Services markerting matrix. -- 4. Service buying behavior. -- 5. Service quality.

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