Essentials of consumer behavior : An applied approach / by Debra L. Stephens

By:

Stephens, Debra L., author

Material type: Text

TextPublication details: New York : Routledge, c2023Edition: Second editionDescription: viii, 215 pages : 22 centimetersContent type:

rdacontent

ISBN:

978-0-367-42686-6

Subject(s):

DDC classification:

Second edition BCir. 658.8/342 St437e

Contents:

1. Fundamental concepts in consumer behavior. -- 2. How consumers create meaning. -- 3. Customer welfare. -- 4. Shift in technology and consumer values.

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Item type	Home library	Call number	Status	Date due	Barcode
Bansalan Circulation1	UM Bansalan College LIC	BCir. 658.8/342 St437e 2023 (Browse shelf(Opens below))	Available		9282

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Includes bibliographical references and index.

1. Fundamental concepts in consumer behavior. -- 2. How consumers create meaning. -- 3. Customer welfare. -- 4. Shift in technology and consumer values.

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