Marketing communications : Integrating online and offline, customer engagement and digital technologies / by PR Smith and Ze Zook
Material type:
TextPublication details: London : Kogan Page Limited, c2024Edition: Eighth editionDescription: xxi, 730 pages : illustrations ; 24 centimetersContent type: - rdacontent
- 978-1-3986-1171-9
- Eight edition BCir. Sm51m
| Item type | Home library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Bansalan Circulation1 | UM Bansalan College LIC | BCir. 659.1 Sm51m 2024 (Browse shelf(Opens below)) | Available | 9271 |
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| BCir. 658.9 C37c 2004 Commercialization of microfinance: Perspective from South and Southeast Asia/ | BCir. 659.1 B410a 2004 Advertising and promotion: An integrated marketing communications perspective/ | BCir. 659.1 N331d 1994 The design of advertising/ | BCir. 659.1 Sm51m 2024 Marketing communications : Integrating online and offline, customer engagement and digital technologies / | BCir. 659.10297 B192b 1995 Buying creative services/ | BCir. 659.13 J556c 1998 Creative strategy in advertising / | BCir. 659.2 H38p 1995 Public relations cases/ |
Includes bibliographical references and index.
Part 1. Communication background and theories. 1. Integrated marketing communications. -- 2. Branding. -- 3. Customer relationship management. -- 4. Buyer behavior. -- 5. Communications theory. -- 6. Marketing communications research, metrics and measurement.-- 7. Marketing communications agencies. -- 8. International marketing communications. -- 9. The changing communications environment. -- 10. The marketing communications plan. -- Part 2. Communication tools. -- 11. Selling, social selling, AI integrated telesales, MA, martech and the metaverse. -- 12. Advertising. -- 13. Publicity and public relations.-- 14. Sponsorship. -- 15. Content marketing and other sales promotion. -- 16. Direct mail, email, messaging and chatbots. -- 17. Exhibitions, events and experiential marketing. -- 18. Merchandising and point of sale. -- 19. Packaging. -- 20. Owned media - websites and social media.
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