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Public relations for dummies / by Eric Yaverbaum
Material type:
TextSeries: Learning Made EasyPublication details: Hoboken, New Jersey : John Wiley & Sons, Inc., c2025Edition: Third editionDescription: xvi, 364 pages ; 22 centimetersContent type: - rdacontent
- 978-1-394-28487-0
- BCir. 659.2 Y28p
Contents:
Contents: 1. What It Is, How It Works.-- 2. Brainstorming and Thinking Creatively.-- 3. Putting the PR Wheels in Motion.-- 4. Choosing the Right Medium for Your Message.-- 5. Creating Buzz.-- 6. The Part of Tens.
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Bansalan Circulation1 | UM Bansalan College LIC | BCir. 659.2 Y28p 2025 (Browse shelf(Opens below)) | Available | 9760 |
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| BCir. 658.87 L57r 2023 Retailing management/ | BCir. 658.872 D3684 2020 Digital marketing for dummies/ | BCir. 659.1 Sm51m 2024 Marketing communications : Integrating online and offline, customer engagement and digital technologies / | BCir. 659.2 Y28p 2025 Public relations for dummies / | BCir. 709 Ad17h 2001 A history of western art: | BCir. 780.712 P56 2017 Physical education and health / | BCir. 780.712 P56 2018 Physical education and health / |
Includes index.
Contents: 1. What It Is, How It Works.-- 2. Brainstorming and Thinking Creatively.-- 3. Putting the PR Wheels in Motion.-- 4. Choosing the Right Medium for Your Message.-- 5. Creating Buzz.-- 6. The Part of Tens.
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