Industrial marketing / by Bonifacio P. Bairan

By:

Bairan, Bonifacio P., author

Material type:

TextPublication details: Quezon City : Unlimited Books Library Services & Publishing, Inc., c2025Description: xi, 235 pages ; 25 centimetersContent type:

rdacontent

ISBN:

978-621-427-262-4

Subject(s):

Marketing

DDC classification:

BFil. 659.105 B1619i

Contents:

1. Introduction to Industrial Marketing.-- 2. Understanding the Industrial Market.-- 3. Industrial Marketing Strategy.-- 4. Product and Service Marketing.-- 5. Pricing Strategies.-- 6. Distribution Channels.-- 7. Integrated Marketing Communications.-- 8. Sales and Relationship Management.-- 9. Digital Transformation in Industrial Marketing.-- 10. Future Trends and Challenges.

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Holdings
Item type	Home library	Call number	Copy number	Status	Barcode
Bansalan Filipiniana1	UM Bansalan College LIC	BFil. 659.105 B1619i 2025 (Browse shelf(Opens below))	c.1	Available	9737
Bansalan Filipiniana1	UM Bansalan College LIC	BFil. 659.105 B1619i 2025 (Browse shelf(Opens below))	c.2	Available	9738
Bansalan Filipiniana1	UM Bansalan College LIC	BFil. 659.105 B1619i 2025 (Browse shelf(Opens below))	c.3	Available	9739
Bansalan Filipiniana1	UM Bansalan College LIC	BFil. 659.105 B1619i 2025 (Browse shelf(Opens below))	c.4	Available	9740

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