Principles of marketing for higher education : A global perspective / by Jonalyn C. Baquillas, Rayan P. Dui, Luz T. Suplico-Jeong, Miguel Paolo L. Paredes, Francia R. Santos, and Alexander Josaissen
Material type:
TextPublication details: Quezon City, Philippines : C&E Publishing, Inc., c2025Description: vi, 194 pages: illustrated; 22.9 cmISBN: - 978-971-98-2549-4
- BFil. 658.8 P935
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Bansalan Filipiniana1 | UM Bansalan College LIC | BFil. 658.8 P935 2025 (Browse shelf(Opens below)) | Available | 9515 |
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| BFil. 658.8 P26m 2025 Mastering the art of professional salesmanship/ | BFil. 658.8 P26m 2025 Mastering the art of professional salesmanship/ | BFil. 658.8 P935 2012 Principles of marketing/ | BFil. 658.8 P935 2025 Principles of marketing for higher education : A global perspective / | BFil. 658.8 Se683s 2023 Sales management / | BFil. 658.8 Se683s 2023 Sales management / | BFil. 658.8 Se683s 2023 Sales management / |
Included Reference.
Contents: Marketing In A Changing World-- Strategic Marketing-- The Marketing Environment-- Consumer and Business Market-- Market Information and Marketing Research-- Market Segmentation, Targeting, and Poisoning-- Brands, Product, Packaging, And Services-- Pricing Strategies-- Managing Marketing Channels- Integrated Marketing Communications-- The Global Market Place-- Social Responsibility and Marketing Ethics.
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