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Marketing/ by Courtland L. Bovee, Michael J. Houston and John V. Thill.
Material type:
TextPublication details: --New York: Mc Graw-Hill, Inc. c1995Edition: Second editionDescription: xxiv, 709 p. ill.; 27.5cmISBN: - 0-07-006879-8
- Second edition BCir. 658.8 B669m
Contents:
Part I. Understanding marketing today --II. Market analysis and target marketing --III. Product strategy --IV. Pricing strategy and management --V. Distribution strategies --VI. Promotion strategy --VII. Marketing in today's global economy.
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| BCir. 658.8 B669m 1995 Marketing/ | BCir. 658.8 B669m 1995 Marketing/ | BCir. 658.8 B669m 1995 Marketing/ | BCir. 658.8 B669m 1995 Marketing/ | BCir. 658.8 B669m 1995 Marketing/ | BCir. 658.8 B669m 1995 Marketing/ | BCir. 658.8 B669m 1995 Marketing/ |
Includes references, glossary and indexes
Part I. Understanding marketing today --II. Market analysis and target marketing --III. Product strategy --IV. Pricing strategy and management --V. Distribution strategies --VI. Promotion strategy --VII. Marketing in today's global economy.
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