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Marketing/ by Courtland L. Bovee, Michael J. Houston and John V. Thill.
Material type:
TextPublication details: --New York: Mc Graw-Hill, Inc. c1995Edition: Second editionDescription: xxiv, 709 p. ill.; 27.5cmISBN: - 0-07-006879-8
- Second edition BCir. 658.8 B669m
Contents:
Part I. Understanding marketing today --II. Market analysis and target marketing --III. Product strategy --IV. Pricing strategy and management --V. Distribution strategies --VI. Promotion strategy --VII. Marketing in today's global economy.
| Item type | Home library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Bansalan Circulation1 | UM Bansalan College LIC | BCir. 658.8 B669m 1995 (Browse shelf(Opens below)) | c.2 | Available | 1077 | ||
| Bansalan Circulation1 | UM Bansalan College LIC | BCir. 658.8 B669m 1995 (Browse shelf(Opens below)) | c.1 | Available | 1076 | ||
| Bansalan Circulation1 | UM Bansalan College LIC | BCir. 658.8 B669m 1995 (Browse shelf(Opens below)) | c.3 | Available | 1078 | ||
| Bansalan Circulation1 | UM Bansalan College LIC | BCir. 658.8 B669m 1995 (Browse shelf(Opens below)) | c.4 | Available | 1079 | ||
| Bansalan Circulation1 | UM Bansalan College LIC | BCir. 658.8 B669m 1995 (Browse shelf(Opens below)) | c.5 | Available | 1080 | ||
| Bansalan Circulation1 | UM Bansalan College LIC | BCir. 658.8 B669m 1995 (Browse shelf(Opens below)) | c.6 | Available | 1081 | ||
| Bansalan Circulation1 | UM Bansalan College LIC | BCir. 658.8 B669m 1995 (Browse shelf(Opens below)) | c.7 | Available | 3038 | ||
| Bansalan Circulation1 | UM Bansalan College LIC | BCir. 658.8 B669m 1995 (Browse shelf(Opens below)) | c.8 | Available | 3097 | ||
| Bansalan Circulation1 | UM Bansalan College LIC | BCir. 658.8 B669m 1995 (Browse shelf(Opens below)) | c.9 | Available | 4370 | ||
| Bansalan Circulation1 | UM Bansalan College LIC | BCir. 658.8 B669m 1995 (Browse shelf(Opens below)) | c.10 | Available | 4703 |
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| BCir. 658.8 B669m 1995 Marketing/ | BCir. 658.8 B669m 1995 Marketing/ | BCir. 658.8 B669m 1995 Marketing/ | BCir. 658.8 B669m 1995 Marketing/ | BCir. 658.8 B669m 1995 Marketing/ | BCir. 658.8 C28 1996 Category management: | BCir. 658.8 C28i 2020 International marketing / |
Includes references, glossary and indexes
Part I. Understanding marketing today --II. Market analysis and target marketing --III. Product strategy --IV. Pricing strategy and management --V. Distribution strategies --VI. Promotion strategy --VII. Marketing in today's global economy.
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