Strategic product creation/ by Ronald L. Kerber
Material type:
TextPublication details: --New York: McGraw-Hill, c2007Description: xviii,315p.: 22.8cmDDC classification: - B.C. 658.73 K452s
| Item type | Home library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Bansalan Circulation1 | UM Bansalan College LIC | BCir. 658.73 K452s 2007 (Browse shelf(Opens below)) | Available | 4869 |
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| BCir. 658.7 In811i 1992 Integral logistics structures: Developing customer-oriented goods flow/ | BCir. 658.7 Su768 2024 Supply chain logistics management / | BCir. 658.72 F391t 1995 Total quality in purchasing and supplier management/ | BCir. 658.73 K452s 2007 Strategic product creation/ | BCir. 658.8/1 Sa326 2024 Sales management : Analysis and decision making / | BCir. 658.8/342 St437e 2023 Essentials of consumer behavior : An applied approach / | BCir. 658.8 B669m 1995 Marketing/ |
Include index.
contents --1. product creation leadership delivering business result --2. product idea generation sensing customer needs and market opportunities --3. technology capabilities --4. product creation process design leveraging discipline and judgment --5. the competitive product portfolio integrating process and product architecture -6. people and project management inspiring and leading and workforce --7. innovation partnerships connecting the extended enterprise --8. walt Disney imagineering stories of the impossible --9. mars incorporated consumer -driven innovation --10. whirlpool corporation buiding a global product creation capability --11. united technologies corporation discipline and balance in innovation --12. IBM leveraging customer focus, research and collaboration.
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