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International marketing/ by Philip R. Cateora
Material type:
TextPublication details: --New York: McGraw-Hill c2005.Edition: Twelfth editionDescription: xiii, 697p.: ill. 27.5cmISBN: - 0-07-294164-2
- 12 edition BCir. 658.848 C282 2005
Contents:
Part one. An overview --Two. The cultural environment of global markets --Three. assessing global market opportunities --Four. Developing global marketing strategies --Five. implementing global marketing strategies --Six. Supplementary material.
| Item type | Home library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Bansalan Circulation1 | UM Bansalan College LIC | BCir. 658.848 C282 2005 (Browse shelf(Opens below)) | Available | 4789 |
Include indexes
Part one. An overview --Two. The cultural environment of global markets --Three. assessing global market opportunities --Four. Developing global marketing strategies --Five. implementing global marketing strategies --Six. Supplementary material.
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