Total quality in marketing/ by William C. Johnson and Richard J. Chvala.

By:

Johnson, William C

Contributor(s):

Chvala, Richard J

Material type: Text

TextPublication details: --Florida: St. Lucie Press, c1996.Description: xix, 269p. ill.; 23cmISBN:

1-884015-13-1

DDC classification:

BCir. 658.8 J630t

Contents:

Chapter 1. Why total quality in marketing --2. Overview of total quality --3. House of quality --4. Management system --5. Total quality in marketing requires vision --6. Strategy: using TQM to compete globally --7. Working in teams --8. Implementing total quality in marketing --9. Adopting quality standards.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Home library	Call number	Status	Date due	Barcode
Bansalan Circulation1	UM Bansalan College LIC	BCir. 658.8 J630t 1996 (Browse shelf(Opens below))	Available		2680

Browsing UM Bansalan College LIC shelves Close shelf browser (Hides shelf browser)

Previous			No cover image available					Next
Previous	BCir. 658.8 Et99m 1997 Marketing/	BCir. 658.8 H111b 1995 Business marketing:	BCir. 658.8 H366o 2011 Operations management/	BCir. 658.8 J630t 1996 Total quality in marketing/	BCir. 658.8 K243m 1991 Marketing/	BCir. 658.80 K848m 1997 Marketing management: Analysis, planning, implementation, and control/	BCir. 658.8 K848m 2012 Marketing management/	Next

Includes glossary and index

There are no comments on this title.

to post a comment.