Analysis for strategic marketing/ by Vithala R. Rao and Joel H. Steckel.
Material type:
- 0-321-00198-2
- BCir. 658.8 R53a 1998
Item type | Home library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Bansalan Circulation1 | UM Bansalan College LIC | BCir 658.8 R53a 1998 (Browse shelf(Opens below)) | Available | 4149 |
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BCir 510.7 M420 1999 Mathematics : Appllication and connections / | BCir 658.1511 M871m2015 Managerial accounting/ | BCir 658.477 Sh135d 2012 Disaster management/ | BCir 658.8 R53a 1998 Analysis for strategic marketing/ | BCir 910 In891 2008 Introduction to geography / | Ber.363.02 P758 Focusing on the fundamentals: | BFi. 361.3 L477s 2022 Social welfare and social work / |
Include index
Chapter 1. The role of analysis in strategy formulation --2. Segmenting markets: who are the potential buyers? --3. Identifying unmet needs: what do the customers want? --4. Identifying competitors: whom will we complete against? --5. Understanding and forecasting the external environment: demographic, social, economics, and political factors --6. Understanding and forecasting the market environment: technological factors and forecasting --7. Analyzing competitive advantage: how to compete? 8. Resource allocation methods --9. Actual case examples: analyses in action.
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