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Applications in basic marketing: Clippings from the popular business press/ by William D Perreault, Jr.
Material type:
TextPublication details: --New York: McGraw-Hill c2005.Edition: 2004-2005 editionDescription: vii, 214p. ill.; 25 cmISBN: - 0-07-286470-2
- BCir. 658.8 P42a 2005 2004-2005 ed.
Contents:
Marketing's value to consumers, firms, and society --Finding target market opportunities --Evaluating opportunities in the changing marketing environment --Buyer behavior --Getting information for marketing decisions --Product --Place --Promotion --Price --Marketing strategies: planning, implementation and control --Ethical marketing in a consumer- oriented world: appraisal and challenges.
| Item type | Home library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Bansalan Circulation1 | UM Bansalan College LIC | BCir. 658.8 P42a 2005 (Browse shelf(Opens below)) | Available | 3567 |
Marketing's value to consumers, firms, and society --Finding target market opportunities --Evaluating opportunities in the changing marketing environment --Buyer behavior --Getting information for marketing decisions --Product --Place --Promotion --Price --Marketing strategies: planning, implementation and control --Ethical marketing in a consumer- oriented world: appraisal and challenges.
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