The design of advertising/ by Roy Paul Nelson.

By:

Nelson, Roy Paul

Material type: Text

TextPublication details: --New York: McGraw-Hill, c1994.Edition: --7th editionDescription: x, 413p. ill.; 27.5cmISBN:

0-697-38766-6

DDC classification:

BCir. 659.1 N331d 1994 7th edition

Contents:

Chapter 1. The world of advertising --2. The creative process --3. Putting it into words --4. The principles of design --5. Layout approaches --6. Production --7. Typography --8. Art --9. Color --10. Newspaper advertising --11. Magazine advertising --12. Broadcast advertising --13. Direct- mail advertising --14. Posters and displays --15. Long-term design --16. Careers.

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Holdings
Item type	Home library	Call number	Status	Date due
Bansalan Circulation1	UM Bansalan College LIC	BCir. 659.1 N331d 1994 (Browse shelf(Opens below))	Available

Includes glossary, bibliography, and index

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