Creative strategy in advertising / by A. Jerome Jewler and bonnie L. Drewniany.

By:

Jewler, A. Jerome

Contributor(s):

Drewniany, Bonnie L

Material type: Text

TextPublication details: --U.S.A: Wadsworth Publishing Company, c1998.Edition: 6th editionDescription: xiv, 322p. ill.; 25.5 cmISBN:

0-534-52263-7

DDC classification:

6th Edition BCir. 658.13 J556c 1998

Contents:

Chapter 1. Solving the problem, finding the difference --2. Capturing your creative potential --3. Targeting a diverse marketplace --4. Fact-finding: the basis for effective creative work --5. Strategy: finding a way to communicate --6. Working in print --7. Designing to communicate --8. Writing for radio- seeing the talk --9. Working in television --10. Using direct marketing to build lasting relationships --11. Retail advertising --12. Convincing the client --13. Now it's time to land that job.

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Holdings
Item type	Home library	Call number	Status	Date due	Barcode
Bansalan Circulation1	UM Bansalan College LIC	BCir. 659.13 J556c 1998 (Browse shelf(Opens below))	Available		4652

Includes appendix and index

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