Introduction to mass communications/ by Warren K. Agee, Philip H. Ault and Edwin Emery

By:

Agee, Warren K

Contributor(s):

Material type: Text

TextPublication details: --U.S.A: LONGMAN, c1997.Edition: --12th edDescription: xviii, 574p.: ill.; 23cmISBN:

0-673-98082-0

DDC classification:

--Twelfth ed. BCir. 302.23 Ag3i 1997

Contents:

Part 1. The media's crucial role --2. The print media --3. Radio and popular music --4. The visual electronic and film media --5. The persuasive professions --6. Communications worldwide.

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Item type	Home library	Call number	Copy number	Status	Date due
Bansalan Circulation1	UM Bansalan College LIC	BCir. 302.23 Ag3i 1997 (Browse shelf(Opens below))	c.1	Available
Bansalan Circulation1	UM Bansalan College LIC	BCir. 302.23 Ag3i 1997 (Browse shelf(Opens below))	c.2	Available

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Previous	BCir. 302.2072 R824c 1996 Communication research : Strategies and sources/	BCir. 302.224 G143c 2002 Communication works/	BCir. 302.2244 P971p 2004 Print literacy development : Uniting cognitive and social practice theories/	BCir. 302.23 Ag3i 1997 Introduction to mass communications/	BCir. 302.23 Ag3i 1997 Introduction to mass communications/	BCir. 302.34 B39c 2000 Communicating in small groups:	BCir. 302.35 C448o 2013 Organizational behaviour text and cases/	Next

Includes appendix, bibliography and index.

Part 1. The media's crucial role --2. The print media --3. Radio and popular music --4. The visual electronic and film media --5. The persuasive professions --6. Communications worldwide.

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