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Consumption and marketing/ by Russell W. Belk, Nikhiesh Dholakia and Alladi Venkatesh
Material type:
TextPublication details: --Ohio: South-Western College Publishing, c1996Description: xiii, 360 23.2 cmISBN: - 0-538-85050-7
- BCir. 858.8 Al518c 1996
Contents:
Introduction: the shaping of consumption and marketing institutions --Part 1. Macro aspects of consumption --2. Macro aspects of marketing.
| Item type | Home library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Bansalan Circulation1 | UM Bansalan College LIC | BCir. 858.8 Al518c 1996 (Browse shelf(Opens below)) | Available | 1542 |
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Include index.
Introduction: the shaping of consumption and marketing institutions --Part 1. Macro aspects of consumption --2. Macro aspects of marketing.
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