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Students buying behavior of mobile phones in UM Bansalan college / by Glory Jean D. Morales, Liane S. Najera, Shenny L. Abi.

By:

Morales, Glory Jean D

Contributor(s):

Material type: Text

TextPublication details: -- Davao del Sur: UM Bansalan College, 2015Description: i, 49p.: 29cmDDC classification:

BT/M792s/2015

Abstract: This study is conducted to determine the students buying behavior of mobile phones of the UM Bansalan College in terms of price, promotion, product features, brand, and product benefits. The researchers aimed to determine the significant difference in the students buying behavior of mobile phones when analyzed according to year level. This study is conducted using the Slovin's formula with a sample size of 224 students of the UM Bansalan College. The results of the study based on the data and findings determine that the students buying behavior in purchasing mobile phones is 3.41-4.20 which is High. The measure embodied is observed in majority of the cases. The significant difference in the students buying behavior of mobile phones when analyzed according to year level of the UM Bansalan College is tested below 0.05 level of significance.

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Item type	Home library	Call number	Status	Date due	Barcode
Bansalan Thesis	UM Bansalan College LIC	BT/M792s/2015 (Browse shelf(Opens below))	Not For Loan

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Previous	BT/M52l/2012 Level of awareness on sexuality transmitted diseases (STDs) among commercial sex workers in Tagum City /	BT/M56l/2015 The level of effectiveness of online advertising as perceived by UM financial management students /	BT/M67b/2018 Barangay Official Performance and Satisfaction of Selected Residents of Bansalan Buenavista, Bansalan, Davao del Sur	BT/M792s/2015 Students buying behavior of mobile phones in UM Bansalan college /	BT/M79t/2015 Traffic management as perceived by Tagum city tricycle drivers /	BT/M855c/2014 Causes of domestic violence in the municipality of Bansalan as percieved by the residents of Barangay Poblacin Uno and Poblacion Dos /	BT/N14d/2012 DSWD rehabilitation services for children in conflict with the law in municipality of Nabunturan /	Next

This study is conducted to determine the students buying behavior of mobile phones of the UM Bansalan College in terms of price, promotion, product features, brand, and product benefits. The researchers aimed to determine the significant difference in the students buying behavior of mobile phones when analyzed according to year level. This study is conducted using the Slovin's formula with a sample size of 224 students of the UM Bansalan College. The results of the study based on the data and findings determine that the students buying behavior in purchasing mobile phones is 3.41-4.20 which is High. The measure embodied is observed in majority of the cases. The significant difference in the students buying behavior of mobile phones when analyzed according to year level of the UM Bansalan College is tested below 0.05 level of significance.

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