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The level of use of radio advertisement and return on investment of the selected establishments in the municipality of Bansalan / by Rhoxann S. Ampoloquio, Mee Grace D. Cadeño, June Jane L. Cayeta, Ethil O. Culango.

By:

Ampoloquio, Rhoxann S

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Material type: Text

TextPublication details: -- Davao del Sur: UM Bansalan College, 2011Description: i, 35p.: 29cmDDC classification:

BT/am741m/2011

Abstract: This study was conducted to determine the Level of Use of Radio Advertisement and Return on Investment of the Selected Establishment in the Municipality of Bansalan. The descriptive correlation method was used in the study. The study was conducted in the Municipality of Bansalan with a total of twenty eight (28) business owners were taken as a respondents. The study found out that the level of use of radio advertisement has an overall mean of 3.90 and the level of return on investment has an overall mean of 32.79. Based from the findings of the study, the researchers would like to recommend to the business owners that it is a good idea to use radio advertisement as an advertisement tool in promoting its business and it gives a high return for their business. This study can further be improved if all establishments in the municipality of Bansalan were open to the idea of measuring their earnings through radio ads.

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Item type	Home library	Call number	Status	Date due	Barcode
Bansalan Thesis	UM Bansalan College LIC	BT/am741m/2011 (Browse shelf(Opens below))	Not For Loan

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This study was conducted to determine the Level of Use of Radio Advertisement and Return on Investment of the Selected Establishment in the Municipality of Bansalan. The descriptive correlation method was used in the study. The study was conducted in the Municipality of Bansalan with a total of twenty eight (28) business owners were taken as a respondents. The study found out that the level of use of radio advertisement has an overall mean of 3.90 and the level of return on investment has an overall mean of 32.79. Based from the findings of the study, the researchers would like to recommend to the business owners that it is a good idea to use radio advertisement as an advertisement tool in promoting its business and it gives a high return for their business. This study can further be improved if all establishments in the municipality of Bansalan were open to the idea of measuring their earnings through radio ads.

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