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Marketing ethics of jollibee company in Tagum City as perceived by marketing students of UM Tagum College / by Marben B. Gillado, Jackienitte B. Gingone, Louiejay B. Manlangit.

By:

Gillado, Marben B

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Material type: Text

TextPublication details: --Tagum City: UM Tagum College, c2015.Description: i, 35p. : ill. ; 28cmDDC classification:

BT/G41m/2015

Abstract: The main objective of the study was to determine the level of marketing ethics of jollibee company in Tagum City as perceived by marketing students of UM Tagum College. 1. What is the level of marketing ethics of jollibee company as perceived by marketing students in term of: Honesty, fairness, responsibility, and transparency? 2. Is there a significant difference in the level of marketing ethics of jollibee company base perceived by marketing students when grouped according to: Gender, and year level.

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Holdings
Item type	Home library	Call number	Status	Date due	Barcode
Bansalan Thesis	UM Bansalan College LIC	BT/G41m/2015 (Browse shelf(Opens below))	Not For Loan		BT0297

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The main objective of the study was to determine the level of marketing ethics of jollibee company in Tagum City as perceived by marketing students of UM Tagum College.
1. What is the level of marketing ethics of jollibee company as perceived by marketing students in term of: Honesty, fairness, responsibility, and transparency?
2. Is there a significant difference in the level of marketing ethics of jollibee company base perceived by marketing students when grouped according to: Gender, and year level.

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