Service marketing: Integrating customer focus across the firm/ by Valarie A. Zeitham
Material type:
TextPublication details: New York: Mc Graw Hill Education, c2018Edition: Seventh EditionDescription: vii., 514p. 25.1 cmDDC classification: - 7th Edition: BCir. 658.812 Z3s 2018
Contents:
Part 1. Foundations for service marketing --2. Focus on the customer --3. Understanding customer requirements --4. Aligning service design and standards --5. Delivering and performing service --6. Managing service promises --7. Service and the bottom line.
| Item type | Home library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Bansalan Circulation1 | UM Bansalan College LIC | BCir. 658.812 Z3s 2018 (Browse shelf(Opens below)) | Available | 7327 |
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| BCir. 658.8 R215e 2022 E-commerce security management strategy in banking/ | BCir. 658.802 K848m 1997 Marketing management understanding/ | BCir. 658.802 M3413 2022 Marketing management / | BCir. 658.812 Z3s 2018 Service marketing: Integrating customer focus across the firm/ | BCir. 658.834 2 N33c 2022 Consumer behavior : Building marketing strategy/ | BCir. 658.87 C3555r 2025 Retail management / | BCir. 658.87 L57r 2023 Retailing management/ |
Include index
Part 1. Foundations for service marketing --2. Focus on the customer --3. Understanding customer requirements --4. Aligning service design and standards --5. Delivering and performing service --6. Managing service promises --7. Service and the bottom line.
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