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Entrepreneurship and small business management/ by Roberto G.Medina.

By: Material type: TextTextPublication details: -Manila Philippines. Rex Book Store c1999Description: x, 347p.: ill.; 21.7cmISBN:
  • 971-23-20293-6
DDC classification:
  • Bfil.338.04 M46e
Contents:
Chapter 1. The Environment for entrepreneurship --2. The nature of small business --3. The entrepreneurial personality --4. The search for a sound business idea --5. Strategic planning for small business --6. The business plan --7. Organizing, directing, and controlling the small business --8. Forms of small business ownership --9. Marketing strategy and marketplace research --10. Determining the right location --11. Promotion in small business --12. Managing small business finance --13. Production and operations management --14. Managing human resources --15. Managing business risk --16. Old business, new business, or franchise? --17. International business for small business --18. Institutions assisting small business --19. Successful entrepreneurs.
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Holdings
Item type Home library Call number Copy number Status Date due Barcode
Bansalan Filipiniana1 UM Bansalan College LIC Bfil.338.04 M46e 1996 (Browse shelf(Opens below)) c.1 Available 2137
Bansalan Filipiniana1 UM Bansalan College LIC Bfil.338.04 M46e 1996 (Browse shelf(Opens below)) c.3 Available 3926
Bansalan Filipiniana1 UM Bansalan College LIC Bfil.338.04 M46e 1996 (Browse shelf(Opens below)) c.2 Available 2154

Include index

Chapter 1. The Environment for entrepreneurship --2. The nature of small business --3. The entrepreneurial personality --4. The search for a sound business idea --5. Strategic planning for small business --6. The business plan --7. Organizing, directing, and controlling the small business --8. Forms of small business ownership --9. Marketing strategy and marketplace research --10. Determining the right location --11. Promotion in small business --12. Managing small business finance --13. Production and operations management --14. Managing human resources --15. Managing business risk --16. Old business, new business, or franchise? --17. International business for small business --18. Institutions assisting small business --19. Successful entrepreneurs.

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