Winning in service markets: Success through people, technology and strategy/ by Jochen Wirtz

By:

Wirtz, Jochen

Material type: Text

TextPublication details: London: World Scientific Publishing Co. Inc., c2017Description: xvii, 684pages: ill.; 23cmISBN:

9781944659059

Subject(s):

DDC classification:

BCir. 658 W749w

Contents:

Part I. Understanding service products, consumers and markets --II. Applying the 4 ps of marketing to services --III. Managing the customer interface --IV. Developing customers relationship --V. Striving for service excellence.

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Holdings
Item type	Home library	Call number	Status	Date due
Bansalan Circulation1	UM Bansalan College LIC	BCir. 658 W749w 2017 (Browse shelf(Opens below))	Available

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