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Food and agribusiness marketing in Europe/ by Matthew Meulenberg

By: Material type: TextTextPublication details: U.S.A: International Business Press, c1993Description: xii-p.209ISBN:
  • 1-56024-788-6
DDC classification:
  • BCir.381.41094 F739 1993
Contents:
--Contents.Introduction --Agricultural marketing in Germany --Strategic marketing objectives in mergers and aquisitions in the Greek food industry --The agrifood system:in Italy:Structural adjustments to face the internationalization of the food industry --Agricultural and food marketing in the United Kingdom: A review of some current issues --Agricultural marketing in France --Agricultural marketing in Ireland --Agricultural marketing in Belgium and the Netherlands --Agricultural marketing in Spain --Characteristics of agricultural marketing in Hungary during the formation of market economy.
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Item type Home library Call number Status Date due Barcode
Bansalan Circulation1 UM Bansalan College LIC BCir.381.41094 F739 1993 (Browse shelf(Opens below)) Available 3824

Include index.

--Contents.Introduction --Agricultural marketing in Germany --Strategic marketing objectives in mergers and aquisitions in the Greek food industry --The agrifood system:in Italy:Structural adjustments to face the internationalization of the food industry --Agricultural and food marketing in the United Kingdom: A review of some current issues --Agricultural marketing in France --Agricultural marketing in Ireland --Agricultural marketing in Belgium and the Netherlands --Agricultural marketing in Spain --Characteristics of agricultural marketing in Hungary during the formation of market economy.

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