Principles of marketing / Roberto G. Medina
Material type:
- Revised edition BFil.658.8 M46p
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BFil. 658.8 C43c 2019 Cooperative management made easy: R.A. 9520 (Practical Guide to the Republic Act 9520)/ | BFil. 658.8 D38m 1998 Marketing management in the Philippine setting/ | BFil. 658.8 G194o 2013 Out-of-the-box marketing principles that work and make sense for marketing students, faculty, and practitioners/ | BFil. 658.8 M46p 2015 Principles of marketing / | BFil. 658.8 M46p 2015 Principles of marketing / | BFil. 658.8 M46p 2015 Principles of marketing / | BFil. 658.8 M46p 2015 Principles of marketing / |
Includes Index and references
Chapter 1. An overview of marketing. --Chapter 2. Consumer behavior. --Chapter 3. The buying behavior of organizational markets. --Chapter 4. Market segmentation and targeting. --Chapter 5. Marketing research and information system. --Chapter 6. The product. --Chapter 7. The price. --Chapter 8. Marketing channel. --Chapter 9. Physical distribution. --Chapter 10. retailing and wholesaling. --Chapter 11. Personal selling. Chapter 12. Advertising, Public Relation and sale promotion. --Chapter 13. Services marketing and Non-Business marketing. --Chapter 14. International Marketing. --Chapter 15. Marketing Planning and control. --Chapter 16. Marketing and society.
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