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Principles of marketing / Roberto G. Medina

By:

Medina, Roberto G

Material type: Text

TextPublication details: Manila City : Rex Book Store, c2008Edition: Revised EditionDescription: xv, 326p.: ill.; 22cmSubject(s):

Marketing

DDC classification:

Revised edition BFil.658.8 M46p

Contents:

Chapter 1. An overview of marketing. --Chapter 2. Consumer behavior. --Chapter 3. The buying behavior of organizational markets. --Chapter 4. Market segmentation and targeting. --Chapter 5. Marketing research and information system. --Chapter 6. The product. --Chapter 7. The price. --Chapter 8. Marketing channel. --Chapter 9. Physical distribution. --Chapter 10. retailing and wholesaling. --Chapter 11. Personal selling. Chapter 12. Advertising, Public Relation and sale promotion. --Chapter 13. Services marketing and Non-Business marketing. --Chapter 14. International Marketing. --Chapter 15. Marketing Planning and control. --Chapter 16. Marketing and society.

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Holdings
Item type	Home library	Call number	Copy number	Status	Barcode	Course reserves
Bansalan Filipiniana1	UM Bansalan College LIC	BFil. 658.8 M46p 2015 (Browse shelf(Opens below))	c.1	Available	6314
Bansalan Filipiniana1	UM Bansalan College LIC	BFil. 658.8 M46p 2015 (Browse shelf(Opens below))	c.2	Available	6315	Bachelor of Science in Accounting Technology
Bansalan Filipiniana1	UM Bansalan College LIC	BFil. 658.8 M46p 2015 (Browse shelf(Opens below))	c.3	Available	6316	Bachelor of Science in Accounting Technology
Bansalan Filipiniana1	UM Bansalan College LIC	BFil. 658.8 M46p 2015 (Browse shelf(Opens below))	c.4	Available	6317	Bachelor of Science in Accounting Technology
Bansalan Filipiniana1	UM Bansalan College LIC	BFil. 658.8 M46p 2015 (Browse shelf(Opens below))	c.5	Available	6318	Bachelor of Science in Accounting Technology
Bansalan Filipiniana1	UM Bansalan College LIC	BFil. 658.8 M46p 2015 (Browse shelf(Opens below))	c.6	Available	6319	Bachelor of Science in Business Administration major in Financial Management
Bansalan Filipiniana1	UM Bansalan College LIC	BFil. 658.8 M46p 2015 (Browse shelf(Opens below))	c.7	Available	6320	Bachelor of Science in Business Administration major in Financial Management
Bansalan Filipiniana1	UM Bansalan College LIC	BFil. 658.8 M46p 2015 (Browse shelf(Opens below))	c.8	Available	6321	Bachelor of Science in Business Administration major in Financial Management
Bansalan Filipiniana1	UM Bansalan College LIC	BFil. 658.8 M46p 2015 (Browse shelf(Opens below))	c.9	Available	6322	Bachelor of Science in Business Administration major in Financial Management

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Includes Index and references

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