Strategic marketing management/ by Francis B. Banaag

By:

Banaag, Francis B

Contributor(s):

Material type: Text

TextPublication details: Manila: Unlimited Books Library Service and Publishing Inc., c2018Description: viii, 164 pages: 23 centimetersISBN:

978-971-9654-99-5

Subject(s):

Marketing -- Management

DDC classification:

BFil. 658.84 B22s

Contents:

Chapter 1: Introduction to Strategic Marketing Management.-- Chapter 2: Marketing analysis.-- Chapter 3: Analysis Of Marketing Situation.-- Chapter 4: Formulating Marketing Strategies.-- Chapter 5: Product And Branding.-- Chapter 6: Pricing Strategies.-- Chapter 7: Distribution Strategies.-- Chapter 8: Promotional Strategies.-- Chapter 9: Implementing And Managing Marketing Plan.

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Holdings
Item type	Home library	Call number	Copy number	Status	Date due	Barcode
Bansalan Filipiniana1	UM Bansalan College LIC	BFil. 658.84 B22s 2019 (Browse shelf(Opens below))	c.1	Available		8153
Bansalan Filipiniana1	UM Bansalan College LIC	BFil. 658.84 B22s 2019 (Browse shelf(Opens below))	c.2	Available		8154

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Previous	BFil. 658.8342 P2606i 2024 Introduction to consumer behavior /	BFil. 658.8342 P2606i 2024 Introduction to consumer behavior /	BFil. 658.84 Ag9i 2022 Internet marketing/	BFil. 658.84 B22s 2019 Strategic marketing management/	BFil. 658.84 B22s 2019 Strategic marketing management/	BFil. 658.84 K58w 2000 Web attractors : E-commerce strategies for Filipino entrepreneurs/	BFil. 658.84 K58w 2000 Web attractors : E-commerce strategies for Filipino entrepreneurs/	Next

Includes bibliography

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