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Distribution management/ by Marife Agustin-Acierto

By: Contributor(s): Material type: TextTextPublication details: Intramuros, Manila: Unlimited Books Library Services & Publishing, Inc. c2019Description: x, 264 pagesISBN:
  • 978-621-427-051-4
Subject(s): DDC classification:
  • BFil. 658.788 Ag97d
Contents:
Chapter I. Introduction.-- Chapter II. Emergence of Marketing Channels.-- Chapter III. Components of Marketing Channels.-- Chapter IV. Channel Management.-- Chapter V. Marketing Channel.-- Chapter VI. Designing Marketing Channels.-- Chapter VII. Selecting Channel Partners.-- Chapter VIII. Evaluating Channel Member Performance.-- Chapter IX. Context of Channel Management and Distribution.
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Holdings
Item type Home library Call number Copy number Status Date due Barcode
Bansalan Filipiniana1 UM Bansalan College LIC BFil. 658.788 Ag97d 2019 (Browse shelf(Opens below)) c.1 Available 8129
Bansalan Filipiniana1 UM Bansalan College LIC BFil. 658.788 Ag97d 2019 (Browse shelf(Opens below)) c.2 Available 8130

Includes bibliography

Chapter I. Introduction.-- Chapter II. Emergence of Marketing Channels.-- Chapter III. Components of Marketing Channels.-- Chapter IV. Channel Management.-- Chapter V. Marketing Channel.-- Chapter VI. Designing Marketing Channels.-- Chapter VII. Selecting Channel Partners.-- Chapter VIII. Evaluating Channel Member Performance.-- Chapter IX. Context of Channel Management and Distribution.

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