Strategic marketing management/ by Francis B. Banaag

By:

Banaag, Francis B

Contributor(s):

Material type: Text

TextPublication details: Manila: Unlimited Books Library Service and Publishing Inc., c2018Description: viii, 164 pages: 23 centimetersISBN:

978-971-9654-99-5

Subject(s):

Marketing -- Management

DDC classification:

BFil. 658.84 B22s

Contents:

Chapter 1: Introduction to Strategic Marketing Management.-- Chapter 2: Marketing analysis.-- Chapter 3: Analysis Of Marketing Situation.-- Chapter 4: Formulating Marketing Strategies.-- Chapter 5: Product And Branding.-- Chapter 6: Pricing Strategies.-- Chapter 7: Distribution Strategies.-- Chapter 8: Promotional Strategies.-- Chapter 9: Implementing And Managing Marketing Plan.

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Holdings
Item type	Home library	Call number	Copy number	Status	Date due	Barcode
Bansalan Filipiniana1	UM Bansalan College LIC	BFil. 658.84 B22s 2019 (Browse shelf(Opens below))	c.1	Available		8153
Bansalan Filipiniana1	UM Bansalan College LIC	BFil. 658.84 B22s 2019 (Browse shelf(Opens below))	c.2	Available		8154

Includes bibliography

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