Business foundations: A changing world / by O.C. Ferrell

By:

Ferrell, O.C

Contributor(s):

Material type: Text

TextPublication details: New York: McGraw-Hill, c2023Edition: Thirteenth editionDescription: xiii,638 pages: Illustarted; 23 cmISBN:

978-1-265-04369-8

Subject(s):

DDC classification:

BCir. 658 23 F383b

Contents:

The dynamics of business and economics -- Business ethics and social responsibility -- Business in a borderless world -- Options for organizing business -- Small business, entrepreneurship, and franchising -- The nature of management -- Organization, teamwork, and communication -- Managing operations and supply chains -- Motivating the workforce -- Managing human resources -- Customer-driven marketing -- Dimensions of marketing strategy -- Dimensions of marketing strategy -- Digital marketing and social media -- Accounting and financial statements -- Money and the financial system -- Financial management and securities markets

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Holdings
Item type	Home library	Call number	Status	Date due	Barcode
Bansalan Circulation1	UM Bansalan College LIC	BCir. 658 23 F383b 2023 (Browse shelf(Opens below))	Available		8730

includes Glossary and Index

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