Consumer behavior/ by Wayne D. Hoyer

By:

Hoyer, Wayne D

Contributor(s):

Material type: Text

TextPublication details: Australia: Cengage, c2021Edition: Second editionDescription: xix,446 pages: illustrated; 24 cmISBN:

978-0170439978

Subject(s):

DDC classification:

BCir. 658.834 H867c

Contents:

An introduction to consumer behaviour -- The psychological core -- The process of making decisions -- The consumer's culture -- Consumer behaviour outcomes and issues

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Holdings
Item type	Home library	Call number	Status	Date due	Barcode
Bansalan Circulation1	UM Bansalan College LIC	BCir. 658.834 H867c 2021 (Browse shelf(Opens below))	Available		8835

includes Glossary and Index

An introduction to consumer behaviour -- The psychological core -- The process of making decisions -- The consumer's culture -- Consumer behaviour outcomes and issues

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