Brand management / edited by Kaley Fink
Material type:
TextPublication details: New Delhi : Discovery Publishing House, c2025Description: v, 243 pages ; 22 centimetersContent type: - rdacontent
- 978-81-19677-9
- BCir. 658.827 B733
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Bansalan Circulation1 | UM Bansalan College LIC | BCir. 658.827 B733 2025 (Browse shelf(Opens below)) | Available | 9705 |
Includes bibliographical references and index.
Contents: 1. The Holistic Vision of Brand Management.-- 2. Exploring the Effects of Brand Risk Management Activities on Brand Security: A Perspective from Innovation Stimulus as a Moderator.-- 3. Branding: Too often Overlooked in Disruptive Innovation and Social Purpose Arenas.-- 4. Invented Corporate Heritage Brands.-- 5. Competition Between Private Labels and National Brands in a Multichannel Retailer.-- 6. Celebrity Endorsement: Developing A Brand Image in Housing Ads.-- 7. Managing and Building B2B SME Brands: An Emerging Market Perspective.-- 8. Redefining Brand Hijacking from a Non-collaborative Brand Co-creation Perspective.-- 9. Corporate Heritage Brands, Augmented Role Identity and Costumer Satisfaction.-- 10. To be (Family): The Familiness Effect Over Brand Authenticity Posts on Social Media and Consumer Engagement Relationship.-- 11. Brand Orientation: A Systematic Literature Review and Research Agenda
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