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Marketing management : A customer-centric approach / by Fred Selnes and Even J. Lanseng
Material type:
TextPublication details: London : SAGE Publications Ltd., c2025Description: xvi, 341 pages ; illustrations : 25 centimetersContent type: - rdacontent
- 978-1-5296-2424-3
- BCir. 658.84 Se492m
Contents:
Contents: 1 Introduction to marketing management-- 2 Competitive dynamics-- 3 Customer behaviour-- 4 Marketing communication-- 5 Customer portfolio management-- 6 Product category management-- 7 Brand management -- 8 Developing the strategic marketing plan
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Bansalan Circulation1 | UM Bansalan College LIC | BCir. 658.84 Se492m 2025 (Browse shelf(Opens below)) | Available | 9545 |
Includes references and indeces.
Contents: 1 Introduction to marketing management-- 2 Competitive dynamics-- 3 Customer behaviour-- 4 Marketing communication-- 5 Customer portfolio management-- 6 Product category management-- 7 Brand management -- 8 Developing the strategic marketing plan
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