Behavioral economics : The basics / by Philip Corr and Anke Plagnol

By:

Corr, Philip, author

Contributor(s):

Plagnol, Anke

Material type:

TextPublication details: Abingdon, Oxon : Routledge, c2023Edition: Second editionDescription: ix, 256 pages : 19 centimetersContent type:

rdacontent

ISBN:

978-0-367-76432-6

Subject(s):

DDC classification:

BCir. 330.019 C817b

Contents:

Contents: 1. What is the Behavioral Economics and Why Is It Important?.-- 2. Behavioral Economics in Retrospect: How and Why It Started.-- 3. ECON: Homo Economicus.-- 4. HUMAN: Homo Psychologicus.-- 5. The Power of Social, Emotional, and Personality Factors.-- 6. Nudge: Whys, Ways, and Weasels.-- 7. Sell! Commercial and Political Persuasion.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Bansalan Circulation1		UM Bansalan College LIC			BCir. 330.019 C817b 2023 (Browse shelf(Opens below))					Available			9536

Includes glossary and index.

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