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MKTG 14 : Principles of marketing / by Charles W. Lamb, Joe F. Hair and Carl McDaniel
Material type:
TextPublication details: USA : Cengage Learning, Inc., c2025Edition: 14th editionDescription: vii, 403 pages : 27 centimetersContent type: - rdacontent
- 978-0-357-92921-6
- BCir. 658.8 L2181m 2025 14th edition
Contents:
Contents: Part 1 The World of Marketing-- Part 2 Analyzing Market Opportunities-- Part 3 Product Decisions-- Part 4 Distribution Decisions-- Part 5 Promotion and Communication
Strategies-- Part 6 Pricing Decisions.
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Bansalan Circulation1 | UM Bansalan College LIC | BCir. 658.8 L2181m 2025 (Browse shelf(Opens below)) | Available | 9546 |
Includes glossary and index.
Contents: Part 1 The World of Marketing-- Part 2 Analyzing Market Opportunities-- Part 3 Product Decisions-- Part 4 Distribution Decisions-- Part 5 Promotion and Communication
Strategies-- Part 6 Pricing Decisions.
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