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Business Class/ by David Cotton and Sue Robbins
Material type:
TextPublication details: --England: Longman, c1993.Description: 184p. ill.; 27.5cmISBN: - 017556337-3
- BCir. 658.8 C829 1993
Contents:
1. Brand management --2. Marketing sportswear --3. Marketing ethics --4. Presentations --5. Designer appeal --6. Pan-european advertising --7. Negotiations --8. Headhunters --9. Corporate culture --10. Caution people at work! --11. Team-building --12. Meetings --13. The entrepreneur --14. Japan-globalisation --15. Corporate strategy.
1. Brand management --2. Marketing sportswear --3. Marketing ethics --4. Presentations --5. Designer appeal --6. Pan-european advertising --7. Negotiations --8. Headhunters --9. Corporate culture --10. Caution people at work! --11. Team-building --12. Meetings --13. The entrepreneur --14. Japan-globalisation --15. Corporate strategy.
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