Analysis for strategic marketing/ by Vithala R. Rao and Joel H. Steckel.

By:

Rao, Vithala R

Contributor(s):

Steckel, Joel H

Material type: Text

TextPublication details: --U.S.A: Addison-Wesley, c1998.Description: xiii,514p. ill. 23 cmISBN:

0-321-00198-2

DDC classification:

BCir. 658.8 R53a 1998

Contents:

Chapter 1. The role of analysis in strategy formulation --2. Segmenting markets: who are the potential buyers? --3. Identifying unmet needs: what do the customers want? --4. Identifying competitors: whom will we complete against? --5. Understanding and forecasting the external environment: demographic, social, economics, and political factors --6. Understanding and forecasting the market environment: technological factors and forecasting --7. Analyzing competitive advantage: how to compete? 8. Resource allocation methods --9. Actual case examples: analyses in action.

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Holdings
Item type	Home library	Call number	Status	Date due	Barcode
Bansalan Circulation1	UM Bansalan College LIC	BCir 658.8 R53a 1998 (Browse shelf(Opens below))	Available		4149

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