Retail geography and intelligent network planning/ by Mark Birkin

By:

Birkin, Mark

Contributor(s):

Material type: Text

TextPublication details: --England: John Wiley & Sons, LTD, c2002.Description: ix, 284p. ill.; 24.3cmISBN:

0-471-49803-3

DDC classification:

BCir. 658.87 B535r 2002

Contents:

1. Introduction --2. Trends in retailing --3. Retail locations and distribution channels: past, present and future --4. Spatial retail growth strategies --5. Geography and e-commerce --6. Territory planning --7. Methods for site selection --8. Spatial interaction models for retail site assessment --9. Network representation planning --10. Direct marketing and distribution channel management --11. Measuring the benefits of spatial modelling --12. conclusion.

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Holdings
Item type	Home library	Call number	Status	Date due	Barcode
Bansalan Circulation1	UM Bansalan College LIC	BCir. 658.87 B535r 2002 (Browse shelf(Opens below))	Available		3152

Includes bibliography and index

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