Consumption and marketing/ by Russell W. Belk, Nikhiesh Dholakia and Alladi Venkatesh

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Material type: Text

TextPublication details: --Ohio: South-Western College Publishing, c1996Description: xiii, 360 23.2 cmISBN:

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Contents:

Introduction: the shaping of consumption and marketing institutions --Part 1. Macro aspects of consumption --2. Macro aspects of marketing.

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Holdings
Item type	Home library	Call number	Status	Date due	Barcode
Bansalan Circulation1	UM Bansalan College LIC	BCir. 858.8 Al518c 1996 (Browse shelf(Opens below))	Available		1542

Include index.

Introduction: the shaping of consumption and marketing institutions --Part 1. Macro aspects of consumption --2. Macro aspects of marketing.

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