Service marketing: Integrating customer focus across the firm/ by Valarie A. Zeitham
Material type:
TextPublication details: New York: Mc Graw Hill Education, c2018Edition: Seventh EditionDescription: vii., 514p. 25.1 cmDDC classification: - 7th Edition: BCir. 658.812 Z3s 2018
Contents:
Part 1. Foundations for service marketing --2. Focus on the customer --3. Understanding customer requirements --4. Aligning service design and standards --5. Delivering and performing service --6. Managing service promises --7. Service and the bottom line.
| Item type | Home library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Bansalan Circulation1 | UM Bansalan College LIC | BCir. 658.812 Z3s 2018 (Browse shelf(Opens below)) | Available | 7327 |
Include index
Part 1. Foundations for service marketing --2. Focus on the customer --3. Understanding customer requirements --4. Aligning service design and standards --5. Delivering and performing service --6. Managing service promises --7. Service and the bottom line.
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