Essentials of marketing analytics / by Joseph F. Hair, Jr., Dana E. Harrison and Haya Ajjan

By:

Hair, Jr., Joseph F., author

Contributor(s):

Material type: Text

TextPublication details: New York : McGraw Hill LLC, c2024Edition: International student editionDescription: xviii, 473 pages : illustrations ; 27 centimetersContent type:

rdacontent

ISBN:

978-1-266-93162-8

Subject(s):

DDC classification:

International student edition BCir. 658.05 H1274e

Contents:

1. Overview of marketing analytics and data management. -- 2. Exploring and visualizing data patterns. -- 3. Analytical methods for supervised learning. -- 4. Analytical methods for unsupervised learning. -- 5. Emerging analytical approaches.

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Holdings
Item type	Home library	Call number	Copy number	Status	Date due	Barcode
Bansalan Circulation1	UM Bansalan College LIC	BCir. 658.05 H1274e 2024 (Browse shelf(Opens below))	c.1	Available		9211
Bansalan Circulation1	UM Bansalan College LIC	BCir. 658.05 H1274e 2024 (Browse shelf(Opens below))	c.2	Available		9212

Includes bibliographical references.

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