Advanced marketing management / by Marmelo V. Abante, Melchor S. Julianes and co-authors
Material type:
TextPublication details: Intramuros, Manila : Unlimited Books Library Services and Publishing, Inc., c2024Description: xiv, 254 pages : 27 centimetersContent type: - rdacontent
- 978-621-427-169-6
- BFil. 658.8 Ad951
| Item type | Home library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Bansalan Filipiniana1 | UM Bansalan College LIC | BFil. 658.8 Ad951 2024 (Browse shelf(Opens below)) | c.1 | Available | 9239 | ||
| Bansalan Filipiniana1 | UM Bansalan College LIC | BFil. 658.8 Ad951 2024 (Browse shelf(Opens below)) | c.2 | Available | 9240 | ||
| Bansalan Filipiniana1 | UM Bansalan College LIC | BFil. 658.8 Ad951 2024 (Browse shelf(Opens below)) | c.3 | Available | 9241 |
Includes bibliographical references.
1. An overview of strategic marketing. -- 2. Strategic marketing planning and analysis. -- 3. Consumer behavior and market research. -- 4. Brand management and innovation. -- 5. Integrated marketing communications. -- 6. International and global marketing. -- 7. Emerging trends in marketing. -- 8. marketing analytic and decision making. -- 9. Marketing leadership and change management. -- 10. Capstone project and presentations .
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