Principles of market research / by Bonifacio P. Bairan

By:

Bairan, Bonifacio P., author

Material type:

TextPublication details: Intramuros, Manila : Unlimited Books Library Services & Publishing, Inc., c2025Description: xii, 258 pages ; 25 centimetersContent type:

rdacontent

ISBN:

978-621-427-241-9

Subject(s):

Marketing -- Research

DDC classification:

BFil. 658.8 B1619p

Contents:

Contents: 1. Introduction to Market Research and the Research Process.--2. Market Research Design and Data Identification.--3. Sampling in Market Research.--4. Qualitative Market Research.--5. Marketing Research.--6. Quantitative Data Collection Methods.--7. Measurement and Questionnaire Design.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Bansalan Filipiniana1		UM Bansalan College LIC			BFil. 658.8 B1619p 2025 (Browse shelf(Opens below))				c.1	Available			9730
	Bansalan Filipiniana1		UM Bansalan College LIC			BFil. 658.8 B1619p 2025 (Browse shelf(Opens below))				c.2	Available			9731

Includes bibliographical references.

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