Applied marketing analytics using R/ by Gokhan Yildirim and Raoul Kubler

By:

Yildirim, Gokhan

Contributor(s):

Kubler, Raoul

Material type:

TextPublication details: London : Sage, c2023Description: xvii, 369 pages : illustrations (some color) ; 23 centimetersContent type:

rdacontent

ISBN:

9781529768725

Subject(s):

DDC classification:

BCir. 658.83 Y56a

Contents:

Contents: Chapter 1: Introduction-- Chapter 2: Customer Segmentation-- Chapter 3: Marketing Mix Modelling-- Chapter 4: Attribution Modelling-- Chapter 5: User Generated Data Analytics-- Chapter 6: Customer Mindset Metrics-- Chapter 7: Text Mining-- Chapter 8: Churn Prediction and Marketing Classification Models With Supervised Learning-- Chapter 9: Demand Forecasting-- Chapter 10: Image Analytics-- Chapter 11: Data Project Management and General Recommendations.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Bansalan Circulation1		UM Bansalan College LIC			BCir. 658.83 Y56a 2023 (Browse shelf(Opens below))					Available			9528

Include index.

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