Global marketing management/ edited by Roberto Castaneda Sarabia
Material type:
TextPublication details: Canada : Toronto Academic Press., c2025Description: xiii, 264 pages ; illustrations : 25 centimetersContent type: - rdacontent
- 978-1-77956-296-4
- BFil. 658.84 G5621
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Bansalan Circulation1 | UM Bansalan College LIC | BFil. 658.84 G5621 2025 (Browse shelf(Opens below)) | Available | 9556 |
Includes indices.
Contents: CHAPTER 1: UNDERSTANDING INTERNATIONAL MARKETING-- CHAPTER 2: GLOBAL MARKETING ENVIRONMENT-- CHAPTER 3: MARKETING SEGMENTATION, TARGETING, AND POSITIONING-- CHAPTER 4: MARKET ENTRY STRATEGIES-- CHAPTER 5: EXPORT MARKETING-- CHAPTER 6: BRANDING IN MARKETING-- CHAPTER 7: INDUSTRY 4.0 ANDIMPACT ON GLOBAL MARKETING-- CHAPTER 8: INTERNATIONAL MARKETING RESEARCH
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