Marketing research / edited by Sandra Tjong
Material type:
TextPublication details: New Delhi, India : Discovery Publishing House, c2025Description: 277 pages : illustrations ; 25 centimetersISBN: - 978-93-6224-319-5
- BCir. 658.4 M341
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Bansalan Circulation1 | UM Bansalan College LIC | BCir. 658.4 M341 2025 (Browse shelf(Opens below)) | Available | 9541 |
Includes bibliographical references and index.
Contents: An Overview of Market Research.-- Research Design: What it is, Elements & Types.-- Data Collection and Its Sources.-- Consumer Research.-- Hypothesis Testing in Market Research Methodology.-- Sampling In Marketing Research.-- Data Analysis for Marketers: Methods, Techniques, and Process.-- Using the Meetings, Conferences, and Group Discussion in Marketing Research.-- Preparing Research Report.-- Bibliography-- Index.
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