Marketing management: An Asian perspective/ by Philip Kotler

By:

Kotler, Philip, author

Contributor(s):

Material type: Text

TextPublication details: --Singapore: Prentice-Hall, c2009.Edition: --Fifth editionDescription: xxxviii, 750p. ill.; 25.5cmISBN:

978-981-06-9714-3

DDC classification:

BCir. 658.802 P44m 2009

Contents:

Part 1. Understanding marketing management --2. Capturing marketing insights --3. Connecting with customers --4. Building strong brands --5. Shaping the market offerings --6. Delivering value --7. Communicating value --8. Creating successful long-term growth.

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Holdings
Item type	Home library	Call number	Copy number	Status	Date due	Barcode
Bansalan Circulation1	UM Bansalan College LIC	BCir. 658.802 P44m 2009 (Browse shelf(Opens below))	c.1	Available		5051
Bansalan Circulation1	UM Bansalan College LIC	BCir. 658.802 P44m 2009 (Browse shelf(Opens below))	c.2	Available		5052

Includes appendix, glossary and index

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