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Marketing management in the Philippine setting/

By: Material type: TextTextPublication details: Mandaluyong City: National book store/ c1998Description: 221 pages illus. 22.2 cmISBN:
  • 97108-0087-6
DDC classification:
  • BFil. 658.8 D38m
Contents:
Chapter 1. -- Analyzing the business environment -- 2. Determining corporation strategy -- 3. Looking into consumer demand -- 4. Succeeding in product management -- 5. Market research for product development -- 6. Pricing for profits -- 7. Managing the sales force -- 8. Developing channels of distribution -- 9. Promoting the product -- 10. Developing your marketing plan -- 11. Social responsibility.
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Holdings
Item type Home library Call number Copy number Status Date due Barcode
Bansalan Filipiniana1 UM Bansalan College LIC BFil. 658.8 D38m 1998 (Browse shelf(Opens below)) c.3 Available 3819
Bansalan Filipiniana1 UM Bansalan College LIC BFil. 658.8 D38m 1998 (Browse shelf(Opens below)) c.1 Available 3977
Bansalan Filipiniana1 UM Bansalan College LIC BFil. 658.8 D38m 1998 (Browse shelf(Opens below)) c.2 Available 4648

Includes appendix, glossary and index

Chapter 1. -- Analyzing the business environment -- 2. Determining corporation strategy -- 3. Looking into consumer demand -- 4. Succeeding in product management -- 5. Market research for product development -- 6. Pricing for profits -- 7. Managing the sales force -- 8. Developing channels of distribution -- 9. Promoting the product -- 10. Developing your marketing plan -- 11. Social responsibility.

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