Marketing essentials: The DECA connection/ by Lois Schneider Farese
Material type:
TextPublication details: Bothel, WA: McGraw-Hill Companies, c2012Description: i, 974p.: illustration; 28.9 cmISBN: - 978-0-07-895312-5
- BSHC 658.8 F22m
| Item type | Home library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Bansalan K to 12
|
UM Bansalan College LIC | BSHC 658.8 F22m 2012 (Browse shelf(Opens below)) | c.1 | Available | 6408 |
includes glossary and index.
Unit 1: The world of marketing.-- Chapter 1: Marketing is all around us.-- Chapter 2: The marketing plan.-- Unit 2: Economics.-- Chapter 3: Political and economic analysis.-- Chapter 4: Global analysis.-- Unit 5: Business and society.-- Chapter 5: The free enterprise system.-- Chapter 6: Legal and ethical issues.-- Unit 4: Skills for marketing.-- Chapter 7: Basic math skills.-- Chapter 8: Communication skills.-- Chapter 9: Technology for marketing.-- Chapter 10: Interpersonal skills.-- Chapter 11: Management skills.-- Unit 5: Selling.-- Chapter 12: Selling overview.-- Chapter 13: Beginning the sales process.-- Chapter 14: Presenting The product.-- Chapter 15: Closing The sale.-- Chapter 16: Using math is sales.-- Unit 6: Promotion.-- Chapter 17: Promotional concepts and strategies.-- Chapter 18: Visual merchandising and display.-- Chapter 19:Advertising.-- Chapter 20: Print advertisement.
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